PPC Advertising - Pay Per Click
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PPC advertising or pay per click advertising is a form of online advertising on search engines such as Google and Yahoo!. You only pay when a user actually clicks on your ad and visit your website. In this case, you are getting the best return for every advertising dollar for your company.
PPC advertising allows you to reach out to your target customers, by
bidding on keywords that you feel your target market will use as search
terms when they are looking for your products or services.
PPC advertising gives you huge exposure by having your ads appearing
on the "sponsored ads" area at the right of search results (area highlighted
in the image above). When users search on seach engines, they have the
intention to look for the products or services that they are interested
in. With pay per click advertising, your customers will see your ads next
to the relavant search results that they have requested for.
Your customers will then click on your ads and visit your website to purchase or learn more about your business.
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ppc advertising case study:


