PPC Advertising - Pay Per Click


ppc advertising

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ppc advertising

PPC advertising or pay per click advertising is a form of online advertising on search engines such as Google and Yahoo!. You only pay when a user actually clicks on your ad and visits your website. In this case, you are getting the best return for every advertising dollar for your company.

PPC advertising allows you to reach out to your target customers, by bidding on keywords that you feel your target market will use as search terms when they are looking for your products or services.

Today, you can find many agencies offering Google, Yahoo and Bing advertising. Some of them are resellers (Google Adwords Reseller, Yahoo Search Marketing reseller, etc), while others are Adwords or Yahoo professionals. So what is the difference between a Google/Yahoo reseller and a Google/Yahoo professional?

You may find this article useful: Differences between a Google Adwords Reseller and a Google Adwords Professional

When users search on search engines, they have the intention to look for the products or services that they are interested in. With pay per click advertising, your customers will see your ads next to the relevant search results that they have requested for. They will then click on your ads and visit your website to purchase or learn more about your business.

Request for an Appointment:

OOm is offering free advertising credits for Google Adwords & Yahoo Search Marketing campaigns.

Contact us to find out more about PPC advertising. Our professional PPC advertising consultants would be more than happy to assist you. Call 6391 0930 now to speak to our consultant.

ppc advertising case study:



Client: A Government Agency

Service: Google Adwords Advertising

Objective: To increase the number of visitors to the new website through Google Adwords advertising and reduce the cost-per-click for each keyword.

Results: OOm has successfully helped the client saved 400% in marketing budget by reducing the cost-per-click for keywords and generated 300% growth in ROIs.


google adwords case study

"OOM has been a major force in driving my SEM campaigns in Carbon.

With the team’s dedication to providing excellence in campaign performance, it came as no surprise that our partnership generated a 300% increase in the client’s ROI. This is no mean feat considering the competitive market we are in."

Choo Wee,
Interactive Account Director,
Carbon Interactive